Connecting Across Borders

Tell the Story of your Brand.

Connecting and Engaging with Audiences. Hand In Media has planned and executed media campaigns in over 50 markets around the world.

Effective, Hard-working Media Campaigns.

Dominate media spaces. Deliver audiences. Drive bottom-line results.

Media Services.

  • Media planning and strategy, placement
  • Media campaign analysis and reporting
  • Audience analysis and evaluation
  • Promotional campaign planning and design
  • Negotiation and purchase of media
  • In-depth, market by market media analysis
  • Spot checking of media advertising
  • Advertising budget development and control
  • Ongoing development and maintenance of client market knowledge
  • Detailed post-analysis of media placement
  • Consolidated billing
  • Online media management tools
  • Regulatory Approvals
  • Material distribution

Media Strategy for a Brave New Future.

3 Decades of Expert Media Strategy and Planning

We use a variety of media and strategies to drive results. We target audiences with messages that inspire brand engagement and consumer interactions.

Ready to power your advertising and PR? CLICK HERE for a FREE media consultation.

Conventional and Offline Media Strategies.

Offline media can be an impactful and engaging way to reach audiences, to create or to elevate brand awareness, to inspire action.

MAGAZINE

NEWSPAPER

RADIO

TELEVISION

DIRECT MAIL

OOH

TALK TO US for a FREE media strategy consultation. Create buzz and drive audiences to your website or store.

Offline Media Strategy.

Advantages over Digital.

Offline advertising can reach a large audience making it ideal for businesses that want to target a broad market. For example, television and radio ads can reach a wide range of people, regardless of their online presence.

 

Print advertisements in reputable publications lend credibility to a business, as it suggests that the publication has vetted the business and found it to be reputable.

Offline advertising can have a longer lifespan than online advertising. For example, a print ad in a magazine can be seen by readers for a month or more, while a digital ad may only be seen for a few seconds.

Offline advertising can be targeted to specific demographics or geographic areas, such as a local newspaper or a specific TV program.
Offline advertising can help to build a brand and increase brand awareness. For example, a television ad can be designed to be memorable and create an emotional connection with viewers.

Offline advertising can be cost-effective especially in the longer term when applying space and frequency discounts.

TALK TO US for a FREE media strategy consultation. Create buzz and drive audiences to your website or store.

Unpaid Media & PR.

Be at the Center of it All.

Use the power of public and community relations to draw attention, to raise awareness, and to drive business.

 Generate word of mouth via friends, customers, brand ambassadors, and the media. How about distribution partners, stakeholders, alternative news, staff, and yes, even competitors? Let’s get them talking about you!

Earned media is considered more credible and valuable than paid media!

Leverage your customer reviews. Host a press conference. Drive more mentions on social media platforms.

Hand In Media manages the spread of information between you and the public.

Let’s work together to keep beneficial relationships between you, your customers, and stakeholders.
Let’s start a movement with your brand at the center of it all.

PR Services that Move, Elevate, and Inspire.

  • Media relations services to secure media coverage of news and events.
  • Crisis management to prepare, to navigate, and to show responsibility in difficult times.
  • Event planning and management for awareness, sampling or activations, sales-generation.
  • Content creation for your ads, social media posts, website updates, and press releases.
  • Social media management to leverage braking news in real time.
  • Influencer marketing management for promotion by the experts, the popular, and the trendy.
  • Reputation management creating product confidence and loyalty.  
  • Research and measurement is knowledge of where we are, what is going on, and what to do
  • Product placement strategy leveraging opportunities to get and to stay front-and-center.
  • Thought leadership and speaking opportunities. How to leverage your leadership, skills, relationships, and expertise, at events and conferences?

Generate interest and awareness in the media and markets that matter most. TALK TO US for a FREE PR consultation.

Social Media Marketing.

A Brave New World, Today.

A whole new World and Marketplace. Welcome to today’s world of retail E-commerce.

 

Let’s coordinate your marketing effort in multiple environments. Let’s understand the market first, and then speak. For each customer, an online universe of virtual connections.

Increase website traffic – grow a follower base – generate sales leads –

Talk to us about creating engaging social media content, launching promotions or contests.

We measure engagement rates, visits, conversions rates, click-through rates. We test visual and platform concepts, in real time.

Social Media marketing is both marketing and research. As we understand (research) audiences we amplify marketing, while increasing our efficiency.

Hand In Media creates engaging campaigns served on platforms using targeting tools to deliver audiences with pinpoint accuracy providing instant results and opportunities to measure, evaluate and recalibrate campaigns in real time.

Top 5 Social Media Platforms

Let’s get the Best out of the Platform.

Facebook

With over 2.8 billion monthly active users, Facebook is the largest social media platform in the world and is used by a majority of the population in North America for personal and professional networking, sharing content and following pages of interest.

Youtube

With over 2 billion monthly active users, YouTube is the second-largest social media platform in the world and is used by a large percentage of the population in North America for watching videos, listening to music, and learning new skills.

Instagram

With over 1 billion monthly active users, Instagram is a very popular social media platform in North America, especially among younger generations, and is used for sharing photos and videos, and following influencers and brands.

TikTok

With over 1 billion monthly active users, TikTok is a rapidly growing social media platform in North America and is used for creating and sharing short-form videos and music clips.

Twitter

With over 330 million monthly active users, Twitter is a popular social media platform in North America and is used for following news, celebrities, and influencers, and sharing quick thoughts and updates.

Social Media Services to Deliver Audiences and to Drive Sales.

  • Social Media Management of social media advertising campaigns across various platforms
  • Strategy and Targeting of specific demographics and interests for maximum impact
  • Graphic Design of visually appealing and engaging ad content
  • Analyzing and reporting by setting campaign goals against Key Performance Indicators.

Build YOUR Social Media Campaign TODAY

Digital Display Advertising (is Everywhere).

Well Known. In a Big Way.

Programmatic advertising is the use of software to automate the buying and selling of advertising space.

 

What the human can do in a decade? Programmatic algorithms can do instantaneously. The power and reach of programmatic is revolutionary.

Hand In Media applies the power of artificial intelligence to your media buying. Demand-side platforms (DSPs) – Supply-side platforms (SSPs) – Ad Exchanges – and more.

We use the same principles as applies to other media strategies.

Data is used to target specific audiences across various channels. Reporting on reach, efficiency, engagement in real time means changes in real time. No wasted coverage. No persisting with underperforming campaigns. No need for manual negotiations. And especially, real-time optimization and adjustments to campaigns.

Our Programmatic Process

  • Set the targeting criteria /
     
  • Identify potential audiences /
     
  • Select the appropriate inventory /
     
  • Monitor campaign performance /
     
  • Adjust targeting, bid prices, and other parameters /
     
  • Optimize, optimize, optimize. /

Programmatic Advertising Services

  • Campaign planning and strategy to get you started on the right track.
  • Audience targeting to eliminate wasted coverage.
  • Ad buying and placement for optimal spaces at optimal prices. 
  • Real-time optimization to make changes on-the-fly.
  • Reporting and analysis in a fast-moving real time media environment.
  • Ad creative and production to make your message “tick-and-stick”. 
  • Fraud detection and brand safety and dedicated account management

ASK US for a FREE Digital Display advertising service consultation.

Find YOUR Ideal Influencer today. ASK US for a FREE consultation.

Influencer Programs.

Give your marketing wings.

How to mobilize a message and gain instant credibility and trust? Craft the perfect message, and find the perfect representative to deliver the message.
Welcome to influencer marketing.

Individuals who have a large following on social media platforms will promote products or services to their audience.

From Zero to a Million, in a Moment.

“Influencers” typically have a niche audience that is interested in a particular topic, such as fashion, beauty, fitness, or travel. Let’s match the influencer to your brand, product, service, or offer.

Sponsored Posts. Product Reviews. Brand collaborations…
Influencers Do it All.

Reach who is interested in your product, now.

Power the message with the credibility and trust that the influencer has already established.

Hand In Media connects you to influencers to increase brand awareness, to drive website traffic, and to generate sales.

Find YOUR Ideal Influencer today. ASK US for a FREE consultation.

Inbound Marketing Campaigns.

Your Brand. Your Story. Your Audience.

Let’s attract, engage and delight customers through your brand content.

 

How?

Starting online relationships.

Providing helpful information.

Embedding useful content.

Engaging in relevant and interesting posts.

Optimizing online human social interactions and Information exchange.

Our Inbound Method.

  • Creating valuable content as seen through the eyes of what is valuable to audiences.
  • Catchy and surprising blog posts, articles, videos, e-books, podcasts, reviews.
  • Optimizing website and content for search engines (SEO).
  • Power up and amplify messages using social media.
  • Amplify more. Using email marketing to nurture leads.
  • And even more. Engage audiences with interactive content.

Campaign Management, in Real Time.

WE DO analytics reports and campaign tracking in real time.
 

Go. Stop. Pivot, Start. Go Again. Amplify. Amplify more.

The power of Inbound? We speak to the needs and interests of the target audience, directly.

Instead of interrupt audience experiences wit advertising, we enhance it with content.

Inbound Benefits. 

Too Many to Mention.

  • Increased website traffic and lead generation
  • Higher search engine rankings
  • Increased brand awareness and credibility
  • Better customer engagement and retention
  • Cost-effectiveness compared to traditional outbound marketing methods.