Business in a Brave New Future.
Research as basis for Knowledge.
Marketing strategy is a process of deductive reasoning made possible by research.
Research opens the door to a brave new future for business and for customers. Research studies the markets and the customers for a particular product or service. This Includes characteristics, spending habits, demographics, and needs of your business’s target market, the industry, and competitors. Market research allows businesses to understand customers, competitors, and the overall market environment, making more informed business decisions.
The Facts of the Matter.
Know your industry, market, competitors, and your customers.
Ask us about our proprietary research services or let us connect you to one of our research partners.
https://www.kantar.com/
https://www.ipsos.com/en-us
https://luxinsights.com/
Ready to talk research? Click here for your free consultation!
Our Research Methodology.
What business objective can research help clarify and realize?
We engage research partners to help discover, create, and effectively connect your brand to your customers. We engage insiders, company staff and stakeholders, as well as outside research resources. Together we gather and analyze the evidence.
Research reveals a way forward thanks to insights gained from:
Customers.
How do our customers perceive us? Where can we realize new opportunities? Let’s study the customer using focus groups, surveys, and questionnaires.
Suppliers.
What brand interactions have they had? What do our suppliers say about us?
Industry partners.
What tools and resources are available to us through industry associations and groups? What insights and experiences can we learn from?
Government.
Is government invested in our success? Who can we engage to help enter new markets and build new partnerships?
Community partners.
Do we have brand ambassadors, enablers, champions? Are they invested in our success? How can we get them further involved?
Research agencies.
What can we learn from those who have gone before us?
Research as Marketing and Marketing as Research.
The benefit of research doubling as an outreach strategy is a word-of-mouth marketing engine with brand insights gained, marketing partnerships strengthened, and new customers realized.
Quantitative Research
Quantitative research is a type of research that seeks to quantify and measure through the collection and analysis of numerical data.
Statistical methods analyze and interpret data and/or to test hypotheses and identify patterns or trends.
Quantitative research methods include surveys, experiments, and statistical analysis, it can be conducted in the form of questionnaires, structured interviews, or standardized testing.
The primary goal of quantitative research is to establish cause-and-effect relationships, and to make statistical generalizations about a larger population. The data collected is usually in numerical form, allowing for a higher degree of objectivity.
Qualitative Research
Qualitative research is a type of research that seeks to understand and interpret human behavior, experiences, and motivations through the collection and analysis of non-numerical data, such as open-ended interviews, focus groups, observation, and written or visual materials.
Qualitative research methods are particularly useful for gaining insights into people’s attitudes, values, beliefs, and behaviors. It is also used to understand the social and cultural context in which research is conducted.
The primary aim of qualitative research is to provide a rich, detailed, and nuanced understanding of the research problem or topic.