THE CHALLENGE 

Find new sales channels and increase company revenues through online E-commerce.  

THE SOLUTION 

Improve company website organic rankings against select keywords (SEO). Drive sales from new channels using Shopify.  

Social Media sites were migrated to the agency for content reviews, updates, and management. The intended effect was to increase traffic, improve rankings, manage websites, blogs, and manage online reputation (ORM). Steps takes: 

1. Completion of a website audit, including Google Search Console and Analytics Reports, and a social media overview/review.  

2. Relevant keyword analysis and recommendations On-Page.  

3. Add/include all Meta-Elements on the on-page tasks, continuing to the Off-Page. 

Thanks to the keyword analysis and review, the website saw immediate increased traffic, with high rankings. 

4. Social media growth management, including Instagram, Facebook, Twitter, and Pinterest, among other platforms. To increase engagements, the team used various strategies across all accounts.  

5. Shopify site build. Shopify Experts developed a site which performed extremely well. 

The website originally had 110 product errors in the Webmaster Console. On review and analysis, all product descriptions were found to be the same.  

The content writing team reviewed, revised, and implemented 115 different descriptions with relevant information and keywords. Product errors removed, and with all products indexed, crawling to each page has improved, resulting in increased traffic and sales.  

Tools and tactics: 

• Search Engine Optimization (SEO) 
• Social Media Marketing (SMM) 
• Shopify Theme Development 
• Shopify store marketing 

• Checkout customization 
• Online reputation management (ORM) 
• Product description writing