Driving New Business through YouTube. Brand2Base increases Channel Views and Subscriptions by 90%

THE CHALLENGE

Increase subscriber base and Drive Traffic to YouTube Channels

THE SOLUTION

Two parallel digital marketing projects were launched within a six-month period to increase the Youtube channel’s subscriber base and video views, as well as to monetize the channel. A website was also built and promoted for the same channel. The website’s marketing goal was to increase organic traffic, RSS content, and social media traffic.

The YouTube video graphics were continually updated including continual management of the video playlists in YouTube Studio. All videos were completed with titles, descriptions, and keywords. YouTube marketing was combined with modernizing and rebranding the website, as well as improving the user experience and search engine optimization. This involved a comprehensive Search Engine Optimization strategy, supported by Social Media Management, and a YouTube Studio SEO strategy based on the website optimization work.

Keywords research for this niche presented a challenge in terms of managing and bringing the rankings up. However, the team decided to handle the same basic requirements and begin with the same strategy of ranking the same keywords, with good results. Strategies deployed:

Search Engine Optimization (SEO)
Social Media Management (SMM)
Content Writing
WordPress
Video Marketing
YouTube Studio
Keyword Research

THE RESULT

The YouTube channel is now gaining popularity, and the website is ranking for over 20 keywords. Steady and consistent increase in YouTube video views and new subscribers.

The Youtube channel is being promoted on Facebook, Instagram, and Pinterest. The results: