THE CHALLENGE

Maximize return on media investment in 50 cities. Drive traffic to support rapid retail expansion.

THE HAND IN MEDIA SOLUTION

Media Audit and Review of all existing contracts, with re-negotiation where necessary, to obtain increased media value for the dollar spent.

THE RESULT

Hand In Media negotiated new contractual agreements with media suppliers resulting in an increase in audiences, media exposure, brand awareness, and additional no-charge, value-added advertising.

Developing a customized Flight Centre Organization-Wide Marketing System led to numerous innovations in marketing strategy media planning. A centralized Local Store Management System was designed and implemented where locally-led decisions and systems were supported by centralized tools and partnerships (booking of local newspaper inserts, local direct mail campaigns, print ads, grand opening advertising, grand opening media relations, production coordination, etc.).

Flight Centre’s rapid growth and expansion throughout North America was supported by Hand In Media’s integrated marketing systems design. Coordination between store managers and area leaders made marketing planning and programs efficient and effective. The power of the collective applied to and informed by the intelligence of local stores. An organization-wide systems approach enabled by centralized systems, in touch with local store management, and informed by the customer.