Case Studies.
Bridging the Gap: Hospital-to-Home Transitional Care
How to support families when transitioning from critical care to home? Bayshore Healthcare and Vancouver Coastal Health sought to bridge a critical funding divide preventing patients from accessing safe and effective transitional care services. Led by hospital...
Marketing as Community Building Tool
Can marketing be used to bring people together? How to connect individuals motivated by the desire to grow and prosper as a community? Momentum Calgary has long been recognized as one of Canada’s top charities. Despite programming to cater to immigrants, youth,...
Sum of the Parts, Economies of Scale in Partnership Marketing, Sun Holidays
THE CHALLENGE Sun Holidays was looking to move Caribbean products as part of an increased focus on Sun Holiday vacations. Hand in Media was asked to develop a media program that would stretch the available dollars to deliver national coverage on a limited budget....
Becoming a Luxury Category Leader
How to support dealership efforts to maximize interest and awareness model launches? Leveraging the presence of local radio, TV and newspaper against a luxury demographic, a media awareness campaign was launched with product activation, PR and community outreach...
Driving Increased Sales – Website Revamp, Analytics, SEO, and a Shopify Enhancement
THE CHALLENGE Find new sales channels and increase company revenues through online E-commerce. THE SOLUTION Improve company website organic rankings against select keywords (SEO). Drive sales from new channels using Shopify. Social Media sites were migrated to the...
Driving New Business through YouTube. Brand2Base increases Channel Views and Subscriptions by 90%
THE CHALLENGE Increase subscriber base and Drive Traffic to YouTube Channels THE SOLUTION Two parallel digital marketing projects were launched within a six-month period to increase the Youtube channel's subscriber base and video views, as well as to monetize the...
Flight Centre: Maximizing Media Performance
How to maximize return on media investment? Hand In Media conducted cross-organizational reviews and audits of all active contracts and review of key KPI's on active contracts. Thanks to a prioritization of media, Flight Centre enjoyed an increase in reach, media...
Driving Traffic To Support Retail Expansion: Flight Centre North America Drives Tourism to Interior Destinations
THE CHALLENGE Maximize return on media investment in 50 cities. Drive traffic to support rapid retail expansion. THE HAND IN MEDIA SOLUTION Media Audit and Review of all existing contracts, with re-negotiation where necessary, to obtain increased media value for the...
Hello BC – Global Tourism Success Story
How to attract adventure, skiing and fishing, golf, and touring traffic to interior BC destinations? Drawing on spectacular beauty (Super, Natural BC) and with a focus on European, US, and Asian markets; an advertising, PR, publications, and digital media campaign was...
A Digital Approach to Driving Foot Traffic: Wesbrook Festival, University of British Columbia
THE CHALLENGE Wesbrook Properties at UBC is an array of beautiful forest walks, green streets, playparks, and bike paths. An internationally acclaimed academic center of excellence, UBC is less known for its natural beauty, towering cliffs, and charming neighborhoods....